Calculated RPM
Creator revenue received per thousand total views.
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Formula or method
RPM = creator revenue ÷ total views × 1,000Assumptions
- Use revenue and views from the same date range.
- RPM is a creator-side metric and is not the same as advertiser CPM.
Sources and verification
- YouTube Help: Understand ad revenue analyticsDefines creator RPM, advertiser CPM, monetized playbacks, and the effect of YouTube revenue share.
How to use the cpm and rpm
Use this calculator to reconstruct creator RPM from revenue and total views. It helps compare periods consistently, but it does not convert advertiser CPM directly into creator earnings.
Keep revenue and views in the same reporting window
A monthly revenue value divided by a lifetime view count produces a meaningless RPM. Export or read both values from the same YouTube Analytics period and apply the same content filters.
If the period includes a mixture of Shorts, livestreams, and long-form uploads, calculate separate rates before combining them. Different formats use different monetization systems and view definitions.
Do not treat CPM and RPM as interchangeable
YouTube describes CPM as advertiser cost per thousand ad impressions before revenue share. RPM is creator revenue per thousand total views after revenue share and includes several eligible revenue sources. The denominators and sides of the transaction are different.
Questions about this tool
Why is my RPM lower than CPM?
RPM is calculated after YouTube's revenue share and includes views that were not monetized, while CPM focuses on advertiser spend for ad impressions.
Can I calculate CPM from creator revenue alone?
No. Advertiser CPM requires ad-impression or monetized-playback data, not only creator revenue and total views.
Should I compare RPM across different channels?
Only with caution. Audience geography, content format, season, eligibility, and revenue mix can make cross-channel comparisons misleading.