Campaign URL
https://example.com/offer?utm_source=youtube&utm_medium=video_description&utm_campaign=summer_launch
Ready to use in your video description or campaign placement.
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Formula or method
Destination URL + utm_source + utm_medium + utm_campaignAssumptions
- Use lowercase names and a consistent vocabulary.
- Existing query parameters are preserved.
Sources and verification
- Google Analytics Help: URL builders: collect campaign data with custom URLsDocuments campaign URL parameters including utm_source, utm_medium, and utm_campaign.
How to use the utm builder
Build a destination URL with consistent Google Analytics campaign parameters while preserving query parameters already present on the page URL.
Give source, medium, and campaign stable meanings
Use source for the referrer or publisher, medium for the channel type, and campaign for the shared initiative. Document a controlled vocabulary so video_description and description are not treated as different media accidentally.
Lowercase values and one separator style make filters and exports easier to maintain. The exact vocabulary matters less than using it consistently.
Test the entire redirect path
Open the completed URL and confirm that affiliate systems, shorteners, redirects, consent tools, and the landing page preserve the campaign parameters. A correct builder output cannot prevent a later redirect from dropping them.
Questions about this tool
Which UTM parameters should I use?
Google strongly recommends relevant campaign parameters, especially utm_source, utm_medium, and utm_campaign, with optional fields when they serve a defined reporting need.
Will existing query parameters be removed?
No. The builder uses the browser URL API and preserves existing parameters while setting the campaign values.
Do UTM parameters affect the page content?
They normally support analytics attribution, but the destination site or redirect service can choose to read, change, or remove them.