Recommended package fee
$6,050 deliverable subtotal before the package discount.
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Formula or method
Package fee = deliverable subtotal × (1 − package discount)Assumptions
- Usage rights, exclusivity, rush work, and travel are excluded.
- Discounts should reflect workflow efficiency rather than reduce essential production costs.
How to use the sponsorship package
Combine several creator deliverables into one transparent package while keeping the contribution of each line visible. A package should simplify buying without hiding rights, production, revisions, or a discount that makes the work unprofitable.
Price the lines before applying a bundle decision
Start with defensible standalone values for the video, Short, social post, or community placement. Add the requested quantities, then review usage rights, exclusivity, and rush work separately. The package total is easier to defend when a buyer can see which deliverables and commercial terms created it.
For example, a long-form integration and two Shorts may share research and approval work, but they still require separate edits, captions, platform checks, and publishing. Apply a bundle discount only to real efficiency, not to every line automatically.
Write the scope that the number assumes
Record deliverable length, placement, publish window, draft and revision limits, approval turnaround, raw-footage status, paid usage, geography, exclusivity, and reporting. If any term is unknown, label the package provisional and set an expiry date for the quote.
Compare a base package with a smaller essential option and a higher-scope option. Clear alternatives help buyers trade scope instead of negotiating only against the creator's fee, and they reduce accidental promises during email discussions.
Questions about this tool
How much should a sponsorship bundle be discounted?
There is no universal percentage. Discount only for documented efficiencies such as shared planning or production, and confirm the final package still covers labor, rights, and opportunity cost.
Should usage rights be bundled into the package?
They can be shown as a separate included line with a defined term, media, and geography. Avoid vague unlimited usage hidden inside a single total.
Can I send the result directly to a brand?
Use it as a planning draft. Add precise scope, payment timing, tax treatment, cancellation terms, approvals, and legal review before treating it as a proposal or agreement.